Friday, 26 September 2014

Guirado Design x Sanctum Soho Launch.

Wednesday evening I joined my lovely old work colleagues and some friends at the launch of the Guirado Design x Sanctum Soho hotel collaboration. I used to work closely with Guirado Design, and so I know first-hand the passion and love that Catalina and the team put in to their beautiful wearable art products. For this new collaboration they have joined forces with the uber rock and roll Sanctum Soho, to create the artwork for the walls of their bar and the 401 suite. 

Sanctum Soho fashion event
Image by Gemma Reynolds.

I wore: Topshop Dress, Anya Hindmarch handbag (past season), Yull shoes.

The wallpaper is purely bespoke, created just for Sanctum, and the collab is perfect - Sanctum are famous for their love of skulls throughout the hotel, and with one of Guirado Design's most popular pieces of wearable art being their Four Skulls scarf (based on Juan Antonio Guirado's original painting, Apocalypse (2001-2010)), it's the ideal partnership. 

Edd and I went for catch up drinks before the event, and then strolled down the road to the hotel. Outside were dozens of paparazzi (sadly not for us, ha), and we stepped inside to be faced with various celebrities and fashionistas. We bumped into Joe, Mason, Toni, and Jai'me, and spent some time catching up with them all while admiring the glamorous and oh so rock 'n' roll wallpaper and scarves on display.

Fashion bloggers Mason, Edd Lumley and Catherine Lux with Photographer Joe Alvarez
Image by Gemma Reynolds.

Guirado Design Scarf wearable art

Fashion bloggers Toni Tran and Edward Lumley

Sanctum Soho fashion event
Image by Gemma Reynolds.

Espresso martini at Sanctum Soho Guirado Design event

The party was hosted in collaboration with Patron Tequila, who created delicious Espresso Martini cocktails and Moscow Mules for all of the guests! After a couple of Moscow Mules (ginger is good for colds ya know!) and catching up with people I hadn't seen for months, Dani then took us upstairs to see the gorgeous Guirado Suite, which was decked in cushions and bedding all flaunting the skull design in various colours and textures.

Guirado Suite in Sanctum Soho Hotel

Then it was back downstairs to soak up the atmosphere, make the most of the delicious canapes, and sip on champagne, while the DJ worked her magic and an actual tattooist gave people real tattoos! 

Canapes at Sanctum Soho fashion art event
Champagne at Sanctum Soho fashion event

Live tattooist at Sanctum Soho Guirado Design event

I made my exit at a decent hour as I'm quite ill at the moment (I've had an absolutely horrid cold for the past few days and was feeling rather peaky), and left the others to continue the party without me. There's nothing quite like getting into your warm bed when you're feeling poorly!

It was an awesome event, and it's an absolutely epic collaboration, so if you're ever in the area and fancy a peek, have a wander in and take a look - it really is quite something up close and in person (and it's very instagrammable, that's for sure!).

Sanctum Soho hotel London
Image by Gemma Reynolds.

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